We Use Market Research To Explore, Quantify and Measure The Customer Experience


Our market research techniques translate customer feedback into actionable insights that drive business strategy and ensure you create meaningful customer experiences that directly impact your bottom line.

Speak to us & get clear, actionable insights for your business.

Gain A Deep Understanding Of Your Customers And Their Experience With Your Brand

It’s easy to know what’s not working. It’s harder to find out why and what to do about it. Interact uncovers the “why” behind your customers’ behaviour and ensures that you’re equipped with the “what” in terms of what to do about it. With this information, you can deliver an experience that not only meets customer needs, but anticipates them.


Identify and Understand Your Market

Be confident in knowing what your customers really need by exploring their behaviours, mindsets and expectations. Our unique research techniques help you identify new opportunities for your business, ensuring you are constantly aligned with changes in customer expectations.


Our Favoured Approaches:

  • Focus Groups
  • In-Depth Interviews
  • Online Surveys
  • Telephonic Surveys
  • Onsite Intercepts

Optimise Your Customer Experience

We measure customer experience over time to help you make the changes that matter the most to your customers. This ensures that you achieve your business objectives.


Our Favoured Approaches:

  • Customer Journey Mapping
  • Customer Experience Maturity Evaluation
  • CX Programme Design
  • Voice of Customer
  • Closed Loop Feedback
  • Interaction Measurement

Launch The Right Campaign, Product or Service

Are you market-ready? Early testing with customers validates product direction and avoids rollout disasters. You will also have the opportunity to test your marketing and communications before it comes time to launch to the public.


Our Favoured Approaches:

  • Taste Testing
  • Concept Testing
  • Co-Creation Sessions
  • Ideation Sessions
  • Personas & Archetypes
  • Content & Messaging Evaluations

Understand The Competitive Landscape

Identify your competitors’ strengths and weaknesses in order to clearly define strategic opportunities that will give you a competitive advantage.


Our Favoured Approaches:

  • Mystery Shopping
  • Competitor Ranking
  • Brand Tracking
  • Immersions

Get customer insights that you didn’t know before, as well as recommendations that are clear, actionable and results-driven; regardless of the makeup of your research project or where you are in its lifecycle.

The Benefits Of Working With Interact

Direct access to your desired audience with the specified demographics.

Anticipate your consumer needs and expectations.

Gain invaluable consumer behaviour insights related to your brand.

Expert advice on a clear strategy for the South African market.


Clear focus on customer experience is incorporated in all of our work.

Actionable intelligence that directly impacts your bottom line.


SAMRA member.

Custom reports with actionable, reliable and measurable insights.

Clients That Have Conducted

Market Research Projects With Us

Let’s Get You The Clear And Actionable Insights You Need.

Like We Have For Our Other Clients

Learn More About Market Research

The Importance Of Merging Online Data With Offline Data

Creating a streamlined repository of customer data can be a tedious task. Especially when you consider the number of channels where your customers are present, including online channels as well as offline stores. But in order to best serve your customers, it’s in your best interests to combine all data sources into one repository and to manage it over time.

Using Customer Support Data To Uncover Trends

Your support team could be the holy grail of market research, but you just don’t know it yet. If you think about it, it’s a direct line to your customers and they’re usually giving you the gold on what it is they’re battling with or unhappy with. In some instances,...

Interact RDT